• Patients and Providers Are People Just Like You

    PM360, Aug 10, 2015

    Ever since our industry fell in love with the term patient-centric, it has been applied to a lot of activities. To physicians, it means a very specific focus on the diagnosis and care of each patient treating everyone as a unique biological entity. To marketers, it means finding messages and platforms that address particular patient populations, or even helping individual patients understand things like the adherence methods that work best for them.

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