• The Drug Blockbuster of the Century: Activated Patients

    PM360, Dec 15, 2015

    How does one move from patient friendship to patient engagement? It's not a flippant question. Leonard Kish, a health information technology consultant, calls patient engagement "the blockbuster drug of the century," a trend that could positively impact outcomes (and costs) more than anything else. And the pressure to define and refine patient focus is increasing…

    Please continue reading the remainder of the column on PM360.