• Breaking News: An On-the-Scene Report from CBI’s Coupon and Co-pay Conference

    PM360, November 23, 2016

    Chris Dowd reflects on what he calls “the conference highlight of my year,” CBI’s 4th annual Coupon and Co-pay Conference. As conference chair, Dowd identified three overarching themes that he feels deliver a tiny sample of the conference-presented data, and suggest some ways that such data can provide brand managers a tremendous new gateway to program optimization.

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