• PDR Wins the 2015 Trailblazer Award for Innovation for EMR/EHR Provider-Patient Engagement

    — PDR® Awarded Top Honors by PM360--Leading Industry Trade Magazine —

    MONTVALE, NJ–October 1, 2015 – PDR, LLC, a leading provider of drug information, prescriber communications, and behavior-based patient/consumer health information, has accepted the 2015 Trailblazer Award for the EMR/EHR Provider-Patient Engagement initiative. PM360, a leading health-marketing industry trade magazine, honors the bio/pharmaceutical industry’s most influential leaders and innovators each year with the Trailblazer Awards. The honors were announced during the publication’s annual event.

    "A year ago, we merged two companies to form today’s PDR—combining a 70-year-old company that earned the trust of generations of healthcare providers, and a 10-year-young company built on cutting edge technology and innovation" said Mark Heinold, CEO of PDR. "Being recognized in this category underscores our continued dedication to healthcare providers and their patients—now made possible in the largest aggregated provider-patient communications network."

    The Winner – EMR/EHR Initiatives Category
    Provider-Patient Engagement of the EHR Kind

    As EMRs/EHRs become even more central for both healthcare providers and patients, PDR is dedicated to creating effective ways to deliver actionable health information that matters. PDR provides effective provider-patient engagement both by delivering relevant information when and where it is needed and also by identifying the most effective ways to communicate in workflow. PDR is a preferred resource for patients and healthcare providers, and a preferred collaborator for sponsors and network partners.

    PDR has measured the results of hundreds of programs delivered within EMR/EHR workflow in a broad range of therapeutic areas. While achieving consistently strong ROI for clients, PDR workflow solutions, at their core, are designed to:
    • Support prescribers by providing relevant clinical information on-screen within workflow during the e-prescribing (eRx) process.
    • Educate patients by providing information about their prescribed medications at the point-of-care to foster effective provider-patient communication and encourage patients to fulfill their prescriptions in the pharmacy.
    These tools work together to improve health outcomes, improve patient medication adherence, and increase the quality of provider-patient conversations during the patient encounter. Prescribers feel confident they are making the right treatment plan for their patients. Patients feel more confident and informed about their medications, and are therefore more likely to start and continue on therapy.

    About the Trailblazer Awards
    Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, and brand managers representing the best the industry has to offer. The award finalists are selected by the PM360 editorial board, which is comprised of some of the most forward-thinking leaders in their respective fields.

    About PDR
    Trusted by generations of healthcare providers, PDR delivers innovative health information that matters, supporting prescribing decisions and patient adherence to improve health. PDR provides event-driven and clinically relevant healthcare messaging through its patented process to improve patient compliance and outcomes, while preserving privacy. PDR connects the largest, aggregated provider-patient network, which includes healthcare providers’ eRx, EMR, and EHR applications and systems, chain and independent pharmacies, and a direct-to-provider communications capability that reaches over 1.5 million healthcare providers. The Physicians' Desk Reference suite of services is the most-recognized drug information reference in the US—available in the classic print edition, on PDR.net, via mobilePDR, as well as through prescriber workflow in eRx, EMR, and EHR applications. For more information, visit www.PDRnetwork.com.

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