• Connecting sponsors to HCPs via the Largest Aggregated Provider-Patient Network

    Partnering with PDR links sponsors to more than 1.5 million healthcare professionals, accessible via email and direct mail, ensuring critical drug updates, safety communications and other educational information connects with the right audience every time to improve health.

    How to Engage HCPs via Email and Direct Mail with Sponsored Communication

    • PDR Direct: Email delivers customized sponsored email communications to more than 800,000 healthcare professionals on demand.
    • PDR Direct: Mail delivers customized direct mail communications to 1.5 million healthcare professionals on demand.
    • PDR Direct: Behavior-based Communications combine information and access to deliver timely, impactful communications to healthcare professionals based on observed behaviors within PDR's network.
    • ePharmacistCare email communications deliver important clinical, dispensing and patient care updates, on demand, to 90,000 pharmacists.
    • eDrug Updates (eDU) deliver full label updates monthly via email to 600,000 HCPs with exclusive sponsorships available by specialty.
    • 60-Day Updates highlight FDA drug approvals and drug labeling changes which are new since the publication of the current PDR edition. Sponsored ridealongs and other branded materials may accompany the mailer sent 6 times per year. Sponsored banners may be applied to the email sent 6 times per year.
    • PDR Safety Communications educate HCPs and improve patient safety with an optimized multichannel approach (email, online, print) to critical updates including DHCPLs, REMS, and recalls/withdrawals.

    How to Engage HCPs in Workflow via eRx/EHR/EMR with Sponsored Messaging

    • PhysicianCare behavior-based messaging surfaces on key screens throughout the provider's e-prescribing workflow to positively influence prescribing decisions in real-time when they are being made.
    • PharmacistCare customized educational messages (clinical, dispensing, inventory and patient counseling recommendations) are delivered via the in-store printer to educate pharmacists and staff without disrupting the dispensing workflow.

    To learn more about the tools in the PDR Professional Toolkit, contact PDR Sales today.