• Professional Reach by the Numbers
    • 1.5 million HCPs captured within the PDR database
    • Nearly 300,000 contracted prescribers and 150 partners within the PDR eRx/EHR/EMR network
    • Over 17,000 pharmacies and 90,000 pharmacists within the PDR pharmacy network
    Connecting sponsors to HCPs via the Largest Aggregated Provider-Patient Network

    PDR professional products and services educate healthcare providers and their patients to impact their behavior with information for better health.

    Partnering with PDR provides unparalleled access
    Reach over 17,000 independent and chain pharmacies and access 90,000 Pharmacists. Affect behavior both inside and outside the pharmacist's workflow by leveraging PDR's proprietary business rules engine, a system that processes nearly 1 billion healthcare transactions annually.

    Educate pharmacists and staff to affect an increase in patient adherence
    PDR's educational tool is utilized by sponsors to communicate directly to pharmacists and staff, both within workflow and via email or print. Messaging is delivered on the in-store printer across all shifts to ensure the information is received and actionable. Communications range from informing pharmacists about changes to prescribing information, to alerting them to safety concerns, or raising awareness of financial offers for patients. PDR's suite includes patient education, providing resources designed to motivate patients to fill their prescriptions at the key decision points: first fill, refill, between refills, if lapsed. Taken together, PDR’s tools begin to positively affect patients’ adherence to prescribed therapies.

    PDR is a brand that inspires trust
    For more than 70 years, the printed classic Physicians' Desk Reference, has been the most trusted resource for full prescribing information in the U.S. Today, PDR offers multichannel solutions including: online, mobile, email, direct mail, pharmacy and eRx/EHR/EMR spaces deliver clinically relevant prescribing updates, safety information, and promotional messaging to the right audience at the right time in the HCPs’ preferred format as well as behavior-based patient education at the point-of-prescribing and point-of-dispensing.

    Connect with PDR
    From communicating DHCPLs to launching new brands, educating about adjunctive therapies to offering copay assistance, PDR is the best partner for sponsors who are interested in providing information for better health.

    To learn more about the tools in the PDR Professional Toolkit, contact PDR Sales today.